Daniel Chung presents another post. This time he details the theory behind the Google Pagerank™ system.

PageRank™ (PR) is a key that makes Google the most powerful search engine in the world, and has made all its competitors fall behind. And it is very important to your Website as well.

Basically, PR is a score of trustee to a Webpage, and you can get higher PR if you get many other Webpages linking to your Website. Because PR is based on each single page, you will have multiple and differing PR across one Website.

Normally your “homepage” will get a higher PR than your other pages, because generally when other Websites want to make a link to your Website, they will choose to link to your homepage, therefore your homepage is quite important to Google.

PR is ordered from 0 to 10. A lot of famous/high traffic Websites are rewarded with high PR.

Example Websites

International sites:

• CNN (http://www.cnn.com), PageRank 9
• Yahoo US (http://www.yahoo.com), PageRank 10
• ESPN (http://www.espn.com), PageRank 8
• Wikipedia (http://www.wikipedia.org) , PageRank 8

New Zealand Websites:

• NZ Yahoo (http://nz.yahoo.com), PageRank 4
• NZ Herald (http://www.nzherald.co.nz), PageRank 8
• TV3 Website (http://www.tv3.co.nz), PageRank 6

As you can see, popular news Websites always get good PR, because a lot of other Websites link to them.

It is very easy to see PR of each page. Just to go Google’s Website (http://www.google.com/tools/firefox/toolbar/FT3/intl/en/index.html) and download the Google toolbar, install it, and then it will show you the Page Ranking of sites while you browse them.

Also the quality is more important than quantity, which means a PR4 website link to your website is better then 100 PR0 Websites linking to yours. If a high PR Website links to your Website, Google will treat it as a “high ranking Website voting for/recommending your website”, therefore you will gain trust from Google, which will result in an increase in your PageRanking. A visual example of this is shown below:

Image courtesy of www.smashingmagazine.com

To make your Website search engine optimized, PR is not the only thing you need to look after, but it is one very important part. Note that Google is not always updating your PageRanking, so you will not see instant results even you have a lot of Websites linking to you. Normally Google will update the Page Ranking across all sites every 2-3 months.

All MaxGen Media clients get links from our Website (PR4) and our tag Website (TagCloud), which benefits their rankings greatly. We also offer a link exchange system, which automatically makes links between your Website and all our clients’ Websites. We do this because we consider it vital that all our clients are represented as well as possible throughout the major search engines.

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